Chapter 126 Stepping On Samsung And Philips
Chapter 126 Stepping On Samsung And Philips
The development history of the Taobao shopping platform in the previous life can basically be said to represent the development history of the piracy industry in Longguo.
Moreover, it can be said that Jack Ma single-handedly caused the piracy industry from prosperity to decline.
First of all, the C2C operating model of Taobao in the previous life is an opportunity to sell a large number of pirated goods reasonably.
Selling products in a consumer-to-consumer model means that the cost of opening a store is reduced, and the qualification requirements for opening a store are also reduced.
There is no clear regulation on online product piracy in law.
It can be said that as long as an individual can open a shop on Taobao.
And at this stage, Longguo's pirated products have been rampant in physical stores.
This kind of "goods" with a loud brand and low price has naturally become the favorite of Taobao shopkeepers.
A pair of shoes costs 30 yuan, and when you hang them up in an online store, the jumping price is 130 yuan. What about the genuine version? At least 350 yuan to start.
Only those consumers who thought they had picked up a bargain were treated as fools at the "July 17".
It can be said that 90% of the products on Taobao in the early days were pirated goods.
Jack Ma is also a ruthless person. Knowing that almost all Taobao products are pirated products, he still vigorously promotes the Taobao platform.
This further encouraged the rampant arrogance of pirates.
As far as Li Bai knows, in 2006, when Taobao pirated goods were at its peak, there were many pirates who made hundreds of millions a year by selling pirated goods.
Jack Ma also opened up his own channel by relying on pirated goods, and started the name of Taobao.
Although later consumers also know that the things on Taobao are fake.
But it's cheap!
At least from the surface, there is not much difference from the genuine one.
It is simply a wish to fight and a wish to suffer!
In 2008, Taobao's first campaign against piracy began.
After all, the Olympic Games is about to start, and the officials naturally have some criticisms about Taobao, the top three online shopping platforms in the Dragon Kingdom.
Under pressure, Jack Ma reluctantly parted ways and dealt with a group of unsightly pirates.
After all, Taobao was not yet the dominant online shopping platform at that time, and it was competing with Dangdang and Joyo.
Jack Ma also needs these pirates to continue to expand the influence of Taobao.
By 2010, Taobao.com was in full swing, while Dangdang.com and Zhuoye.com fell into a low ebb.
Coupled with the tightening of official policies, Jack Ma realized that his opportunity had come.
Taobao was the first to respond to the official call, held high the banner of combating piracy, and showed its fangs to the "heroes" of Taobao's development.
You taste, you taste carefully, the typical ones go home to eat after eating!
In the end, it also won the reputation of fighting the conscience of the piracy industry.
Enough ruthless, heart enough!
And what about the pirates?
Naturally, a group of them died, but the rest are all well-capitalized and thoughtful businessmen.
So these people don't do piracy anymore.
Anyway, they not only have their own production lines, but also have money in hand.
As a result, new brands quickly filled Taobao.com.
The money is still making money, but the number of pirated copies has indeed decreased.
It was also at this time that Taobao's development model basically shifted from C2C to B2C.
Li Bai naturally has to absorb the successful experience of Taobao.
Since you can't do piracy, then start directly with small brands.
Take the more than 100 small companies acquired by Li Bai as an example, most of them are good but not popular companies.
Covers almost all types of snacks on the market.
For more than three months, Li Bai almost vomited just eating snacks.
And he has already started to work hard on the packaging of snacks, completely in accordance with the packaging requirements of more than ten years later.
These days, whether something sells well or not depends first on its appearance.
As long as the products of these small manufacturers can be sold online, those large brands will definitely ask to join Taobao.
Therefore, Taobao's first shot must be played loud enough.
And the opportunity has finally come.
So far, after the expansion of the production line of Makino Technology, 100,000 Makino TVs of various models and 250,000 Muye monitors have been stockpiled in the warehouse in a few months.
The most important thing is that the summer vacation is here, and Samsung's DFX series monitors and Philips Brightness 3" are on the market at the same time.
And from the very beginning, it was a life-and-death struggle in the market. Samsung DFX has a higher resolution, but Philips "Show Bright 3" mainly focuses on brightness as a selling point.
For a time the fight was evenly matched.
Just on June 14, Makino Technology came.
For this reason, Li Bai specially spent a lot of money to hold a shocking new product launch conference, and invited all the news media in Shanghai, including many world giant media companies.
He has only one goal, and that is to step on the top of Samsung and Philips.
After Li Bai disguised himself, he got mixed up among a bunch of media.
Li Bai is not the main character in this press conference, Guo Dongliang is not the real host of the press conference.
Moreover, the investors of Makino Technology show Quyou Group, Muzi Investment, and foreign registered wood companies.
Without an extremely strong relationship, it is absolutely impossible to find out what is on Li Bai's head......
Moreover, Li Bai purchased foreign production equipment in the name of Wood Company.
Otherwise, he would not dare to spend 1 billion US dollars in one breath to invest in expanding production.
This is because the origin of Dabi's funds is unknown, and it cannot be explained at all.
The equity allocation is also dominated by wood, with 60% of the shares, Muzi Investment 20%, Fun Tour Group 15%, and the remaining 5% are jointly held by the company's employees.
The press conference has not yet been officially held.
The media people have already arrived, and there is a lot of discussion.
"What is the origin of this Makino Technology? I heard from our supervisor that this company spent 200,000 yuan to invite us to attend a press conference, which is really generous."
"Is it 200,000 on your side? The same is true here."
"You are all 200,000? But why are we 500,000?" It was a reporter from Global Daily who was stationed in Shanghai.
"I don't want to talk to you, is the big media awesome?"
"I don't even look at whose territory this is on, be careful I beat you!"
Li Bai was almost amused by the surrounding media reporters, these people are really interesting.
Although there was a little commotion, the media person who showed a wave of superiority shut up wisely, he didn't want to be in the headlines.
Soon, Guo Dongliang took the stage with a microphone.
"My friends from the media, we are very honored that you can come to the new product launch conference of our Makino Technology. You must know that it is not an easy task to invite 302 of your media.
The scene fell silent for a while.
Just listen to Guo Dong 1.0 Liang continue to speak: "Please all of you media, we have spent a total of 8 million Longguo coins, this is already the last money on our company's books......."
There was some commotion in the scene for a while. After all, it is a taboo to talk about the unspoken rules of the industry.
I saw Guo Dongliang change the subject: "But everyone in our company thinks the money is worth it, because the media that came to the press conference are all very influential regular media that can promote our company's new products. It’s worth the money spent.”
Calmly applauding these media, the face of the reporters below improved.
"And the reason why we use all the money on the company's books to hold this conference is because our company's products will redefine TVs and monitors!"
There was an uproar for a while.
Although the new product launches are all trying their best to brag about their own products, but you "redefined" this opening, I'm afraid it's a bit too much, right?
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